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Novalia

We make the ordinary extraordinary

Experiential
We add interactivity to print, creating award-winning immersive experiences for brands and public spaces.
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Experiential

Immersive experiences for brands & public spaces

Interactivity makes the ordinary extraordinary

Using touch-sensitive interactive print, we create award-winning immersive experiences and multi-sensory environments that capture attention and increase dwell time, uplift sales, drive awareness and educate consumers. In Novalia's world, posters can talk to you, murals tell you stories, and print lets you remix music.

Brand Activations

We work with brands and agencies to create experiential marketing campaigns that bring products to life — voting posters for Google, music-remixing walls for Bud Light, film showcases for Disney and playful financial-education posters for Capital One.

  • Uplift sales
  • Educate consumers
  • Increase ROI through social & mainstream media coverage
  • Create immersive destinations
  • Launch content — information, stories & music

Public Spaces

We work with museums, festivals and public spaces to create immersive destinations telling the stories of people and place — playable forests for festivals, interactive murals for cities, talking portraits of residents and activations for local businesses.

  • Increase dwell time
  • Regenerate tired spaces
  • Drive sales for local businesses
  • Wayfinding & multiple languages
  • Increase accessibility
  • Launch music & soundscapes

The Power of Interactivity

80%
Sales uplift · Purina One
2.9M
Impressions · Crust Pizza OOH
15
Awards
20
Countries · NZ to Kazakhstan

Projects

Our Creations

Brand Experiences

About Us

Who are Novalia?

We are Novalia, an experience design company blending the physical and digital worlds to create award-winning interactive experiences. Rather than confining interactivity to typical digital devices, we embed it into printed materials — transforming traditional media into touch-sensitive surfaces that encourage engagement and creativity.

How it works

Novalia creates PrintedTouch technology, which brings touch activation, wireless connectivity and data capture to printed surfaces — merging printed conductive-ink sensors with silicon microcontrollers and sound or Bluetooth modules.

Work with our team of designers and engineers to bring your idea to life.

Start a project

Trusted by

DisneyAudiChryslerPizza Hut Bud LightIKEAGoogleNetflix Coca-ColaMcDonald'sHershey'sCapital One

PrintedTouch

  • Touch activation on paper & surfaces
  • Wireless connectivity (Bluetooth)
  • Data capture from physical media
  • Sound & music playback

How We Work

01

Concepts & Prototypes

02

Apps, Graphics & Music

03

Production & Manufacture

04

Delivery & Installation

What our clients say

“Novalia approached the creative process flawlessly — designing an immersive experience that prioritised the creativity of attendees. Bud Light were very pleased and did not hesitate to show off the interactive murals to their VIPs.”

Stu Weiner · MediaCom · Bud Light Project

Contact

Talk to us about a project

Please take a moment to fill out the form and our team of designers and engineers will be in touch.

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